Last updated: 17 July 2026
This Privacy Policy explains how Get Lost Forever Ltd collects, uses,
stores and shares personal information when you visit
getlostforever.com,
create an account, submit an enquiry, subscribe to our communications,
make a payment or otherwise interact with us.
Get Lost Forever Ltd operates the Get Lost Forever website and related
services. For the purposes of applicable data protection law,
Get Lost Forever Ltd is the controller responsible for the personal
information described in this Privacy Policy.
Get Lost Forever Ltd
Registered in England and Wales
Company number: 16582968
Registered office: 167–169 Great Portland Street, 5th Floor,
London, England, W1W 5PF
Email:
hello@getlostforever.com
Website:
https://getlostforever.com/
We have not appointed a formal Data Protection Officer. Questions,
requests and complaints concerning personal information should be sent
to the email address above.
This Privacy Policy applies when you:
This policy does not govern websites, booking platforms or services
operated independently by travel providers, affiliate partners or other
third parties. Those organisations are responsible for their own privacy
practices.
This may include:
When you create or use an account, we may collect:
When you use our Plan Your Trip form or another enquiry form, we may
collect:
Where you provide information about another traveller, you should ensure
that you have their permission to give that information to us and, where
relevant, to the travel provider handling the enquiry.
We do not normally ask for passport details, detailed medical records or
other sensitive information through our general website forms. Please do
not provide this information unless we specifically request it and explain
why it is needed.
Where a payment is offered for a Get Lost Forever service, we may collect:
Payments are processed through Stripe. We do not normally receive or store
your complete payment-card number or card security code.
Unless we expressly state otherwise, payments for trips, tours,
accommodation or activities supplied by an independent travel provider
are made directly to that provider or its appointed booking platform.
This may include:
When you use our website, we and our authorised service providers may
collect:
Further information is provided in our
Cookie Policy.
We collect the information contained in emails, enquiry forms, support
requests, complaints and other correspondence you send to us.
When you follow an affiliate or partner link, we or the relevant partner
may record:
The destination website may collect additional information under its own
privacy policy and cookie settings.
We may obtain personal information:
We only use personal information where we have an appropriate lawful basis
under applicable data protection law.
| Purpose | Information normally used | Lawful basis |
|---|---|---|
| Operating the website and providing core functionality | Account, contact and technical information | Performance of a contract or steps requested by you; legitimate interests |
| Creating and managing user accounts | Identity, contact, login and account information | Performance of a contract; legitimate interests |
| Responding to travel enquiries | Identity, contact and travel-enquiry information | Steps requested by you before a potential contract; legitimate interests |
| Matching enquiries with travel providers | Identity, contact and relevant travel information | Your request; legitimate interests; consent where required |
| Sharing enquiries with selected providers | Contact and travel-enquiry information reasonably necessary for the referral | Steps requested by you; legitimate interests; consent where required |
| Processing payments | Identity, transaction and payment information | Performance of a contract; legal obligations |
| Sending newsletters and promotional emails | Contact details, consent and communication preferences | Consent or another applicable direct-marketing permission |
| Measuring website use | Technical and website-usage information | Consent where cookies or similar technologies require consent |
| Advertising, remarketing and conversion measurement | Technical, advertising and website-usage information | Consent |
| Loading optional videos, maps and external content | Technical and website-usage information | Consent where required |
| Operating affiliate links and measuring referrals | Referral and technical information | Legitimate interests; consent where non-essential tracking technologies are used |
| Protecting the website and preventing fraud or misuse | Account, transaction, technical and security information | Legitimate interests; legal obligations where applicable |
| Maintaining tax, accounting and business records | Identity, payment, transaction and correspondence information | Legal obligations; legitimate interests |
| Handling complaints, legal claims and privacy requests | Relevant account, correspondence, enquiry and transaction information | Legal obligations; legitimate interests |
| Improving our content and services | Enquiry, account, technical, aggregated and usage information | Legitimate interests, or consent where optional tracking is involved |
Our legitimate interests may include:
Where we rely on legitimate interests, we consider whether the processing
is necessary and whether your rights and interests override ours.
Get Lost Forever is a travel-content, enquiry and referral platform. We do
not operate every trip, tour, trek, activity or other travel service
presented or discussed on our website.
When you ask us to help with a trip or connect you with a provider, we may
share relevant parts of your enquiry with selected:
Information shared may include your name, contact details, destination,
travel dates, group size, approximate budget and stated travel preferences.
We will only share information that we reasonably believe is relevant to
the requested enquiry. Where appropriate, we may initially share an
anonymous or limited trip brief.
A travel provider receiving your information may act as an independent
data controller. This means that it will be separately responsible for
explaining how it uses your information and for handling any subsequent
booking, payment, contract or travel service.
Submitting an enquiry does not automatically create a booking or travel
contract with Get Lost Forever or with any provider.
We may send promotional emails where you have provided valid consent or
where another applicable direct-marketing rule allows us to do so.
Marketing communications may include:
You can stop receiving marketing at any time by:
Withdrawing from marketing does not prevent us from sending necessary
service messages about your account, payment, enquiry or privacy request.
We may retain a limited suppression record after you unsubscribe so that
we can honour your request and avoid adding you back to a marketing list.
We use cookies and similar technologies to operate our website and, with
your permission, measure website use, support marketing and load optional
external content.
These technologies may include:
We use Axeptio to manage cookie and tracking choices. You can use our
cookie banner or the Cookie settings link on our website
to accept, reject or change your optional choices.
Depending on the services enabled and your choices, we may use:
Non-essential tracking technologies are intended to remain disabled unless
you give the relevant permission. Technologies required for website
security, consent records, login, payments and features specifically
requested by you may operate without optional consent where legally
permitted.
You may withdraw your cookie consent through Cookie settings at any time.
Withdrawing consent does not affect the lawfulness of processing carried
out before the withdrawal.
Please read our
Cookie Policy
for more information.
We may share personal information with the following categories of
recipient where reasonably necessary.
Selected trekking companies, tour operators, guides and other travel
providers may receive information needed to respond to an enquiry or
provide a service you have requested.
Providers supporting our hosting, content delivery, server management,
backups, security and technical operations may include:
These may include:
Stripe processes payment information and provides payment-processing,
fraud-prevention and transaction services.
YouTube, Google Maps and other embedded-content services may receive
technical information when their content is permitted to load.
Affiliate networks, booking platforms and merchants may receive referral
information when you follow a tracked partner link.
We may share relevant information with accountants, insurers, auditors,
legal advisers and other professional advisers where reasonably necessary.
We may disclose information where necessary to:
Personal information may be disclosed as part of a proposed or completed
merger, sale, financing, restructuring or transfer of some or all of our
business. Any recipient would be required to handle the information
appropriately.
We do not sell personal information in exchange for direct payment.
Some service providers and travel partners are located outside the United
Kingdom or allow information to be accessed from other countries.
This may include providers or systems located in the United States, Nepal
and other countries relevant to your travel enquiry.
Where applicable data protection law treats a transfer as restricted, we
use an appropriate transfer mechanism where required. Depending on the
destination and recipient, this may include:
You may contact us for more information about the safeguards relating to a
particular transfer.
We retain personal information only for as long as reasonably necessary
for the purposes described in this policy, including legal, accounting,
security and dispute-resolution requirements.
Our normal retention periods are:
| Information | Normal retention period |
|---|---|
| Active account information | While the account remains active |
| Closed or inactive accounts | Normally up to 24 months after account closure or prolonged inactivity |
| General travel enquiries and provider referrals | Normally 24 months after the last meaningful contact |
| Newsletter subscription records | Until you unsubscribe or the subscription becomes invalid |
| Marketing suppression records | As long as reasonably necessary to honour the marketing opt-out |
| Payment, invoice and accounting records | Normally six years after the end of the relevant financial period |
| Customer-service correspondence | Normally up to three years after the matter is closed |
| Privacy complaints and rights-request records | Normally up to six years after closure where needed to demonstrate compliance or address a claim |
| Website security and access logs | Normally up to 90 days, unless a security incident requires longer retention |
| User-level analytics information | Normally up to 14 months, subject to the relevant provider configuration |
| Cookie and consent records | For as long as reasonably necessary to record and demonstrate your choices |
We may retain information for longer where:
Information that has been irreversibly anonymised may be retained for
statistical, research or business purposes because it no longer identifies
an individual.
We use technical and organisational measures designed to protect personal
information against accidental loss, misuse, unauthorised access,
alteration and disclosure.
These measures may include:
No website, transmission method or storage system can be guaranteed to be
completely secure. You are responsible for keeping your account password
confidential and should contact us if you believe your account or
information has been compromised.
Depending on the circumstances and the applicable law, you may have the
right to:
These rights are not absolute. Legal exceptions may allow or require us to
retain or continue using certain information.
To exercise a right, email
hello@getlostforever.com
and provide enough information for us to identify you and understand your
request.
We may ask for reasonable evidence of identity before disclosing or
changing personal information. We will normally respond without undue delay
and within one month, subject to any extension permitted by law.
You will not normally be charged for exercising your rights. We may charge
a reasonable fee or refuse a request where the law permits us to do so,
including where a request is manifestly unfounded or excessive.
You have the right to complain if you believe that we have not handled your
personal information properly.
Please email
hello@getlostforever.com
using the subject line Data Protection Complaint.
Please include:
We will acknowledge receipt of a data-protection complaint within 30 days,
take appropriate steps to investigate it, keep you informed where
appropriate and communicate the outcome without undue delay.
You also have the right to complain to the Information Commissioner’s
Office, the UK supervisory authority for data protection.
Information Commissioner’s Office
Telephone: 0303 123 1113
Website:
Make a data-protection complaint to the ICO
You do not have to contact us before approaching the ICO, although giving
us an opportunity to investigate may allow the issue to be resolved more
quickly.
Our services are intended primarily for adults arranging travel, making
enquiries or managing payments.
We do not knowingly collect personal information directly from children
under 13. Anyone under 18 should use our services with the involvement of a
parent or legal guardian.
If you believe that a child has provided personal information without
appropriate permission, please contact us so that we can investigate and,
where appropriate, delete the information.
We do not currently use personal information to make decisions based
solely on automated processing that produce legal or similarly significant
effects.
We may use rules, segmentation, analytics, lead scoring or marketing
automation to organise communications or understand engagement. These
activities do not independently determine your legal rights or access to an
essential service.
Our website contains links to travel providers, booking platforms,
affiliate merchants, social-media services and other third-party websites.
When you leave our website, the third party may collect and use information
under its own privacy policy and cookie settings. We do not control those
independent websites and are not responsible for their privacy practices.
An affiliate link may allow the relevant partner to identify that you
reached its website through Get Lost Forever. We may receive a commission
if you subsequently complete a qualifying purchase or action, at no
additional cost to you unless clearly stated otherwise.
We may update this Privacy Policy to reflect changes to:
The latest version will be published on this page with a revised
“Last updated” date.
Where a change materially affects how we use personal information, we will
take reasonable steps to bring it to the attention of affected users.
For privacy questions, rights requests or data-protection complaints,
contact:
Get Lost Forever Ltd
167–169 Great Portland Street
5th Floor
London
England
W1W 5PF
Email:
hello@getlostforever.com
Company number: 16582968